Nirjung Jaighadi

I started Sudur Tech after a decade of watching businesses buy marketing activity instead of marketing outcomes. Twelve years in search and paid media later, my job is still the same: turn your goals into a scope of work that earns its keep.

How I work

Every engagement begins with the commercial picture — margins, competition, capacity — and only then the channels. You get a written scope before you get an invoice, and a monthly report built around enquiries, not impressions.

• Growth strategy and channel planning for SMEs across Nepal
• Scope design and custom written quotes for every account
• Team lead on hospitality and education programmes