Case study
Direct Bookings Growth for Hotel Sudu
Located in Godawari-01, Attariya (Kailali), Hotel Sudur relied heavily on third-party aggregators and offline walk-ins. We optimized their local search presence, improved direct room inquiries, and established direct digital booking funnels for travelers passing through the Far-Western gateway.
The challenge
Strong regional gateway position, missing direct digital demand
Situated at the transit hub of Attariya, Kailali, Hotel Sudur hosted frequent highway travelers and regional visitors but depended almost entirely on third-party aggregators charging 18–22% commission or ad-hoc walk-in inquiries. The hotel lacked direct digital visibility on search engines, and local search queries for stay options near Dhangadhi Airport were leading customers to middleman OTAs.
What we did
- Optimized Google Business Profile for Attariya, Kailali local destination queries and proximity searches near Dhangadhi Airport
- Integrated direct online booking options and room package options on the web interface
- Launched localized social media campaigns focusing on regional event, transit, and corporate stays
- Implemented a Google & TripAdvisor review collection workflow to elevate local rating credibility
The outcome
Direct room bookings jumped by 318% in 6 months. OTA dependency dropped from 84% to 52%, while average booking value rose by 27% through bundled meal and room offerings.
Key Results