For most local businesses in Nepal, the map pack produces more enquiries than the rest of the search results combined. This guide covers what actually moves rankings and what gets profiles suspended.
Local SEO
The complete Google Business Profile guide for Nepali businesses
Step-by-step instructions to rank in the Google map pack: categories, services, photos, posts, reviews and the mistakes that cause suspensions.
Frequently Asked Questions
Step 1: Claim and verify the right profile
Search your business name. If a profile exists, claim it; if not, create one. Use your exact legal or trading name - adding keywords to the business name is the fastest way to get suspended.
Step 2: Choose categories carefully
Your primary category is the single strongest ranking factor. Pick the most specific match - "Dental clinic" beats "Doctor" - then add secondary categories only where you genuinely offer the service.
Step 3: Complete every field
Services, products, attributes, opening hours, holiday hours, service areas, phone, website and a description that explains what you sell and where. Profiles with complete information consistently outperform partially filled ones.
Step 4: Publish photos regularly
Add exterior, interior, team, product and at-work photos. Businesses with more than 100 photos receive significantly more direction requests. Upload a handful every month rather than all at once.
Step 5: Post weekly updates
Posts, offers and events keep the profile active and can appear directly in search results. A weekly update is a ten-minute task with a measurable return.
Step 6: Build a review system
Ask every customer, in person and by message, with a direct review link. Reply to all reviews - especially negative ones - within a day, professionally and without arguing. Reviews that mention the service and the area help local relevance.
Step 7: Keep your details consistent everywhere
Your name, address and phone number should match on your website, social profiles, directories and any partner listings. Inconsistency weakens local signals and confuses customers.
Common reasons profiles get suspended Keywords stuffed into the business name Using a virtual office or a location where you do not meet customers Multiple profiles for the same location Address changes without updating the profile properly Stock photos presented as your premises How to measure it
Track calls, direction requests, website clicks and messages in the profile insights, and use call tracking so you can tie enquiries to specific campaigns. If enquiries are not rising, revisit categories, photos and review volume first.